Brown Jordan Rugs collection to feature superior design and quality for indoors or out
Los Angeles, CA – March 14, 2016 – Brown Jordan has entered into a license agreement with G. A. Gertmenian, a fourth generation importer and wholesaler of accent and area rugs, to produce a collection of fine quality rugs for indoors or out.
The inaugural collection will consist of six designs in multiple colorways and sizes. Made in Belgium on precision looms, the all-weather performance rugs are constructed using a specialized cabled yarn system to achieve enhanced texture and depth of color. The durable 100% polypropylene yarns feature UV stabilization to resist fading and are also resistant to, stains, mildew and shedding.
“We are excited to partner with G. A. Gertmenian on our newest collection, with a focus on sophisticated, timeliness designs and expert quality”, said Steve Elton, Brown Jordan’s SVP Sales & Branding.
“Brown Jordan is long established as a clear leader in design and quality in outdoor furniture and accessories. The Brown Jordan Rugs collection emphasizes texture, clean lines and rich colorations. Our goal is to complement today’s trends in outdoor living with rugs of superior quality that perform in the harshest outdoor environments, yet are soft and elegant enough to be used anywhere in the home,” adds Peter Gertmenian, Executive Vice President, G. A. Gertmenian.
The collection will debut this week at the New York Home Fashions Market and will be available through select retailers, Brown Jordan trade showrooms, Brown Jordan retail stores and G. A. Gertmenian distribution channels.
ABOUT BROWN JORDAN
Since 1945, Brown Jordan has designed iconic lifestyle furnishings that defined and transformed an industry. Established by Robert Brown and Hubert Jordan in Pasadena, California, Brown Jordan was the first company to create furniture for full-time outdoor use. The first of these innovative designs, constructed of tubular aluminum and vinyl lace, was fittingly called “Leisure” and marked the birthplace of outdoor furniture. Known for producing stylish, award-winning designs, Brown Jordan has built a reputation on 71 years as the industry leader in innovation and design integrity. The Brown Jordan portfolio features over 30 collections in a range of styles and materials. Distinctive silhouettes are hand and machine crafted into high quality furnishings that enhance traditional, transitional and contemporary environments. Brown Jordan collections are designed for residential and contract settings, both indoors and out.
ABOUT G. A. GERTMENIAN
G. A. Gertmenian designs, manufactures and distributes area and accent rugs for home décor, outdoors, kids décor and for kids play and education. Established in the United States in 1896, G. A. Gertmenian has been owned by one family since, and is now directed by the founder’s great grandson. At the head of Gertmenian management team are executives experienced in nationwide rug sales dedicated to meeting the requirements of individual accounts. The entire team consists of professionals in design, development, manufacturing and distribution. Gertmenian designs and develops in the USA, with manufacturing resources in China, India, Turkey and Belgium. The home office is located in Los Angeles, CA with additional offices in Tianjin (China), Bentonville (Arkansas) and New York (295 5th Avenue).
SOURCE: Brown Jordan