Paramount CitrusTM launches largest marketing campaign in history of U.S. citrus industry to promote “pure goodness™” of sweet, seedless mandarins
LOS ANGELES (November 20, 2013) – The makers of Wonderful Pistachios and POM Wonderful announce the arrival of their new mandarin brand, Wonderful Halos, now available in produce aisles nationwide. In season November through April, the palm-sized fruits are sure to be a hit with kids of all ages for their sweet taste, easy peel exterior and seedless interior.
“We’ve seen the popularity of California mandarins explode among families over the last few years,” said Marc Seguin, vice president of global marketing, Wonderful Halos. “Halos are super sweet, non-GMO and the perfect snack for parents and their little angels.”
To support the launch, Wonderful Halos is slated to spend a record $100 million over the next five years as part of an integrated campaign to market the “pure goodness” and uniquely delicious taste of the sweet, seedless and easy to peel fruit. The campaign includes national network and cable television spots with more than 2,000 airings of three different commercials starting Nov. 25. The commercials capture kids’ humorous reactions when they discover their parents are attempting to take their coveted Halos. They’re angels, unless you mess with their Halos!
Kids and families can also enjoy Wonderful Halos in the palm of their hands outside of snack time by downloading Halos Fun, a new mobile game app. In the game, three rascally raccoons steal all the halos from a graduating class of mandarins. The determined mandarins are forced to win back and collect their golden halos by being fired out of a slingshot and ping-ponging through a series of more than 100 fun, colorful levels. In-game stickers are available throughout multiple stages and unlock hidden levels, powers and secrets. To add to the Halos fun, Android users can also look for 15 special edition sticker codes on Wonderful Halos product and the Halos Facebook Page at Facebook.com/Halos to unlock exclusive levels and other valuable surprises. With each level set in iconic Californian places, the free Halos Fun App will provide hours of exciting gaming for the whole family.
Halos Facebook fans can also earn their own exclusive Halos gear not sold in stores, including hats, T-shirts, flashlights and games by entering the “Pure Goodness Giveaway” sweepstakes now through Dec. 22. Each week, 100 winners and one grand prize winner will be selected. Fans can visit the Halos Facebook page to view the exciting winning options.
Wonderful Halos are available in 3- and 5-pound bags and 5-pound boxes in produce aisles of grocery, mass and club stores nationwide. For more information, visit halosfun.com or Facebook/Halos.
“The Wonderful brands team excels at taking commodity products, like pistachios and mandarins, and transforming them into household names that people recognize and trust,” Seguin said. “When families choose Wonderful Halos, they know they’re going to get a premium product that was cared for by us from tree to table.”
About Wonderful™ Halos™
Wonderful Halos are sweet, seedless and easy to peel California-grown mandarins filled with Pure Goodness™. Paramount Citrus and Fowler Packing – the most trusted names in citrus with a combined 50+ years in the industry – have partnered to bring Wonderful Halos nationwide. The kid sized fruit will hit produce aisles at grocery, mass and club retailers during mandarin season (November – April). For more information, visit halosfun.com or facebook.com/halos.
About Paramount Citrus™
Paramount Citrus is America’s largest integrated grower, shipper and packer of fresh citrus—mandarins, navel oranges, Valencia oranges, lemons, limes, Texas red grapefruit and other citrus varieties. More than a half million tons of fresh citrus shipped from around the world are processed at our facilities in California’s San Joaquin Valley, Texas’s Rio Grande Valley and Mexico. Paramount Citrus is the country’s largest grower of sweet, seedless, easy peel California mandarins, which are processed in the world’s largest citrus packinghouse at our company’s headquarters in Delano, Calif. Paramount Citrus is part of the Roll Global LLC family of companies that include the world’s largest grower of pistachios and almonds as well as consumer packaged goods such as POM Wonderful® and FIJI® Water.
SOURCE: Roll Global